Today I’ve been busy designing the new logo for DC United Kingdom. The old one was really a placeholder. I didn’t want to rip off the DC United badge, and I wanted to have something that was original. I have had it in my head what I wanted for a while, but hadn’t found the right image. That was until today. I got the eagle I wanted as the crest, then it was time to get dirty. Out with the old, and in with the new.
As you can see on the old logo, I basically added in the Union Jack behind the DC United badge. Not much creativity or meaning behind that. Let’s reveal the new logo!
So, this has obviously taken influence from the old, but now, we have our own eagle, and it has the blue from the Union Jack, the white and the background is the red. A circle was chosen as it represents that everyone is included, there are no exclusions. The 4 stars are representing the MLS Cups that DC United have won, and then there is the text. I wanted to find something that looked modern, and had a soccer feel to it, and for me, this ticks that. It isn’t your normal font you would find on your computer, but one that can easily be displayed. The “Established 2019” signifies when this site/podcast/community was created.
I hope you like it, I know I do, it did go through quite a few iterations, and thanks to everyone for the feedback you gave, it really did help and create what we have today.